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adidas & Continental – 10 years and running

What do our tyres on your car or bike and the soles of your trainers have in common? They guarantee the ultimate grip with the ground, no matter how you’re moving forward!

Just like our car and bike tyres, our rubber soles are the result of German engineering, international research and thorough testing. For the past ten years, adidas has relied on our material expertise to keep their shoes grounded, no matter where their journey takes them.

Adidas shoes equipped with our soles provide runners with the grip they need to make every mile count in training and competition. They endure the toughest conditions of the great outdoors and see hikers and mountaineers through any adventure. Whether you’re driving, cycling, pounding the tarmac or scaling rugged mountains, we can take you further.

Celebrating our successful partnership

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Join us on a run through of the highs, records and successes of the first decade.

10 years of adidas & Continental at a glance

Since adidas and Continental first began working together to create a superior athletic shoe with excellent grip, the collaboration has gone from strength to strength.

How adidas shoes with Continental soles came about

adidas sports shoe shown with Continental rubber soles

Ten years ago, when leading sports equipment manufacturer adidas enlisted our material expertise, their shared goal was to create the best performance shoes possible. The first adidas shoe with our running soles that resulted from the performance-driven partnership was designed for trail running. Many more models have been added to the range since – currently you can choose over 130 different models. But when professional tyre designers join forces with sports shoe experts, the result isn’t only measured in the quantity, but also in the quality of the resulting product – and in records.

 

‘‘What do the tyres on your car or bike and the soles of your shoes have in common? They ensure safe contact with the ground, no matter how you’re moving forward!’’

A record-breaking collaboration

Three marathon world records and one Guinness World Record have been set on our soles, plus two Olympic medals have been won with adidas x Continental shoes and Continental tyres. And that’s only the tip of the vertical running slope, the peak of the mountain, the top step on the winners' podium…

The science of sports shoes and superior soles

Johannes Rydzek

We tip our hats to marathon champions Patrick Makau, Wilson Kipsang and Dennis Kimetto, who each set (and broke each other’s) records on our soles, triathletes Alistair and Jonathan Brownlee, who won Gold and Silver at the Rio Olympics on Continental soles AND race bike tyres, as well as double Olympic Gold medalist Johannes Rydzek, who ran the world's steepest 50-meter sprint, officially recognized by Guinness World Records, with adidas x Continental shoes. 

Their remarkable achievements were enhanced and supported by research marathons, development sprints, testing competitions and scientific breakthroughs behind the scenes. We already had more than a century of experience working with rubber compounds for tyres. Since expanding into rubber soles, our development engineers studied which natural and synthetic rubber compounds would boost an athlete’s performance – regardless of weather conditions, temperature, or the surface they are running on. The resulting soles offer 30 percent more traction, a reduction in slip, and enable competitors to run more efficiently.

The Story behind a gripping partnership

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About the idea of transferring tire technology to shoe soles.

The technology Behind Ultimate Performance

Continental and adidas #GetYourGrip

As a technical partner with adidas, more than 10 million running shoes a year are sold with Continental compound technology built into the soles. Why our soles make a difference:

Tyre technology that accelerates you

By using the same technology as our high-performance tyres our soles give you the grip you need to combat every season on wet or on dry surfaces.

Get the grip

With adidas adizero BOOST and Continental technology you gain more grip than you would with competitor running shoes.

Unrivalled performance

Every year since 2011, a new Marathon World Record in adidas adzero shoes with Continental Traction Compound soles has been achieved.

Continental tyre know-how

We know what we do, because we've been in the tyre business for a long time. Over 140 years of tyre technology leads to a new level of traction.


Discover The right shoe for every adventure

From optimum braking performance in car tyres to providing the best grip in running footwear! Adidas now equip a range of their trainers with Continental soles, to enhance running performance at all levels.

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#GetYourGrip

We Create Winners

Dennis Kimetto

Marathon World Record - 41st Berlin Marathon 2014 - 02:02:57 hours

Dennis Kimetto
Wilson Kipsang

Marathon World Record - 40th Berlin Marathon 2013 - 02:03:23 hours

Wilson Kipsang
Patrick Makau

Marathon World Record - 38th Berlin Marathon 2011 - 02:03:38 hours

Patrick Makau

Our ultimate grip technology has been put to the ultimate test. At the ContiGripRun 2017 event on Friday 22 September, history was truly made. We worked with adidas to to put our long-standing technology cooperation to the test.

Working with two pro athletes, we decided to aim for a world record attempt which involved the brave athletes running up the Heini-Klopfer-Ski jump. Struggling against a challenging 37 degree gradient, Johannes Rydzek broke the Guinness World Record with a time of 27.69 seconds to beat the record for fastest 50 metres on an inclined gradient. 


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Auto Express Award Winning Tyres

PremiumContact™ 6
Award Winning PremiumContact™ 6

Don’t just take our word for it, Auto Express say, “The PremiumContact™ 6 was the best tyre to drive in both wet and dry, there was a liveliness to its handling that no rival could match and few could get close to. In the wet, the PremiumContact™ 6 was in a league of its own, the sharpness was there on the wet track with a strong front end pulling you through turns - where rivals just pushed wide.

The tyres’ consistent performance across a range of testing led towards another fantastic win for Continental and the PremiumContact™ range.”

WinterContact™ TS 860
Award Winning WinterContact™ TS 860

On the winning performance of the Continental WinterContact™ TS 860, Auto Express said; “A third victory on the trot for the TS 860, which could almost be designed for British winters. Continental set the pace in the wet braking and handling, and felt sharp on the track, with impressive traction in corners. It’s rare that a tyre picks up a hat-trick of wins in our tests, but the Continental TS 860 has done exactly that, yet again putting together a series of top results in all weathers.”

AllSeasonContact™
Award Winning AllSeasonContact™

Steve Fowler, editor-in-chief of Auto Express, said: “Just a quick look at the results is enough to show which was the dominant tyre in this test. No matter what the surface, the AllSeasonContact™ was on the podium. Continental may have come late to the all-season party, but it has made a winning entrance. A great test debut that shows how an all-season tyre should perform.”

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Good shoes double your fun

Here at Continental we know a good running shoe is important to keeping you motivated. Digging your old trainers out of the closet or buying cheap shoes at a discount price will leave you with blisters or aching muscles because they don’t provide the right support, therefore just like our tyres we ensure the soles on a range of adidas trainers have the ultimate grip, so you can have the ultimate run.