Continental has been a pioneer in road safety for more than 140 years. Driver safety has been - and always will be - at the heart of our company ethos.
Today, we take our unrivalled driver safety heritage to the next level, with our new commitment to you: Vision Zero.
As one of the biggest driver safety experts in the world, Continental has set itself an ambitious goal to be reached in three successive stages: Evolving from best in braking to zero fatalities, zero injuries and zero accidents. And for good reasons. Only Continental knows the entire braking process in every detail – from pedal to tyre.
Road safety begins where the tyres touch the ground. Renowned for outstanding tyre expertise, Continental has been improving global road safety for over a century. It's our mission to inform as many drivers as possible about the safety benefits of using high-tech tyres which are inflated to the correct pressure, and with adequate tread depth.
Apart from its innovative tyre products, the Continental Automotive Group has already developed game-changing safety technologies that can be found in most of today's modern cars: ABS, ESC and EBA, to name just a few. And this is only the beginning. With the on-going rise and evolution of the intelligent car, there is more potential than ever to reach Vision Zero.
Continental is proud to provide holistic expertise in the key technologies for greater road safety, paving the way to Vision Zero.
In Ireland, Continental are working with our partners to bring this message to tyre retailers and tyre buyers.
Continental's forward-looking Emergency Brake Assist (EBA) activates an automatic braking system if the driver does not respond appropriately, such as if their vehicle comes within a dangerous distance of a preceding vehicle. As a result, EBA can considerably reduce stopping distance, in line with Continental's Vision Zero initiative.
Vision Zero: Contributing to a world of zero fatalities, injuries and accidents.
Summer / Autumn 2017 has seen Continental present a series of Vision Zero Live events in locations across Ireland and the UK , including Co. Kildare, Gloucestershire, Leicestershire, and Yorkshire. These have proved to be an unqualified success, with both drivers and tyre retailers alike introduced to Continental’s wide range of electronic automotive safety technology solutions. Participants have also gained a first hand experience (as both a driver and passenger) of how the quality of a tyre positively or negatively affects driving.